Short, practical writing on briefs, storyboards, and short-form ads.
Short-form ads live or die in the first three seconds. Open on the problem your viewer already feels — name it plainly, in their words — and cut any preamble. Framehouse scripts put the hook in scene one by default.
A good brief is four answers: the product, the audience, the tone, and the aspect ratio. Add one sentence of direction — the manner you want the video to move in — and the storyboard generator does the rest.
Vertical wins on TikTok, Reels, and Shorts; widescreen still rules YouTube pre-roll and landing pages. Framehouse renders the same storyboard in either ratio, so you can cut both from one brief.
Most mobile video plays muted. Large, high-contrast, word-by-word karaoke captions keep the message intact without sound — and they lift watch time on every platform we have tested.